Which one of these describes your site?

  You have a website, and it's doing great.

Congratulations! Just keep in mind that things move fast in the Web world. You might want stand back and make sure your site is doing what you want it to. It’s never too late to double check your strategy and that all the pieces are in place. ➜

  It’s only brochureware.

In the early days of the Web it was all brochureware—just text and images. But the Web has come a long way and now sites can be dynamic and interactive. They can be places of community, dialog, commerce, knowledge, organization, and news. Maybe it’s time to rethink your content and how people interact with your site. ➜

  It's not in style.

This can happen easily, especially as trends come and go so quickly. It even happens to us, and we’re in the business! A general rule of thumb: after threes years your site will probably begin to show it’s age. ➜

  Your content is out of date.

Websites do require attention to keep them relevant. However, with a website you have such an advantage over other media, like print, because it is so easy to update. Make sure you have a content strategy and the tools to execute it to keep your site fresh. ➜

  You want more traffic to your site.

This is the marketing part. People will not discover your site unless you make a concerted effort. And once they are there, you need to keep them there and get them to act. From Web optimization, to pull marketing, to engaging content, to clear navigation—make sure you’re not overlooking anything. ➜

  You’re not sure what you need to do.

Maybe you're not sure what your site should be doing, how it’s performing, or what steps you should be taking to have the most effective site. Sometimes it really helps to have another set of eyes take a look, so consider our free audit. ➜

1. Put your website to the test. ⟶

2. Read answers to your questions. ⟶

3. Ten things to make your site better. ⟶